In 2017 we shifted from planning and designing a project into executing a project. The Project - an immersive sound and light experience that will reveal to audiences the function of the Mill and its important contextual story in British Columbia and Canada’s mining history. Guests will experience a range of emotions watching the show including awe, nostalgia and fun fear sparked by impactful video, audio and special effects.
We have long considered the Mill an iconic stage, exciting enough to be the canvas for a new visitor focused experience capable of attracting visitation upwards of 110,000 annual visitors. This visitation level is necessary for the Museum’s business model to enhance potential with revenues to care for the historic site, buildings and features.
Our work in 2017 ranged from government and industry advocacy to research and due diligence about best approaches to storytelling. Key project contracts were signed in 2017 and we have advanced from creative concept through design development into script sign off. Production is the work of 2018 with a launch date set for May 2019.
In March 2017, the Federal Government announced that the Museum’s Mill Experience Project was to receive a federal $1.4 million contribution.
The Mill experience show will become part of the Museum’s compendium of attractions that include an underground tour, exhibits and curriculum based education programs.
Mill Show Donors:
Silver Wheaton Corporation
Hunter Dickinson Inc.
Hecla Mining Company
Britannia Oceanfront Development Corporation
Lafarge Canada Inc.
Knight Piesold Ltd.
Motion Industries Inc.
Thompson Creek Metals Inc.